Building a Shopify brand from the ground up is easier said than done. Numerous factors have to be taken into consideration before starting, which can be an overwhelming experience. But, like everything else in life, it is important to mind the minor details if you want to achieve success. Here are 5 Do’s and Don’ts for your Shopify store.
1. Do Provide Necessary Product Information
When it comes to your product descriptions, making an extra effort goes a long way.
What it does mean is giving the customer all the relevant information while highlighting all the benefits.
It’s important to answer these inquiries as quickly and thoroughly as possible.
Speed is particularly important in today’s age, where consumers expect personalized & immediate attention. With Relish AI’s Shopify FAQ app you can provide instant and relevant products and brand-related information directly in your chat window.
2. Don’t Ignore Customer Service
Prompt and effective customer service is one of the most important parts of your online store. Without it, it’s only a matter of time before your customers start abandoning you in favour of someone more helpful. With Relish AI conversational AI-powered chatbot for Shopify, you have 24/7 always-on customer service at the fraction of the cost of a team of customer service representatives.
3. Do Focus on the SEO
Did you know that about 46% of people use a search engine before they begin the buying process? Meaning the store is not their first stop, instead, they start by searching for something like ‘running shoes’ or ‘winter coat’ and then browse through the results for the products. With no store SEO, your store and products will not be displayed as one of the top search results. SEO optimization won’t be a fast and immediate process. But a necessary step on the path to building a strong brand.
4. Don’t Have a Cluttered Checkout Process
Long and confusing checkout processes are annoying to customers. Oftentimes, unnecessary forms contribute to unease and can even become confusing. All of this contributes to a poor experience, resulting in 28% of shoppers abandoning their carts. Customers are looking for a simple, convenient process, any additional steps hurt your user experience.
Relish AI’s chatbot acts as an in-store shopping assistant helping customers at every point of their journey and identifying friction points to ensure a smooth purchase experience.
5. Do Setup Cart Recovery Email/chat Campaign
If you are an online store owner, this is the most important step for you. It deals with any Shopify store owner’s worst nightmare – Shopping Cart Abandonment. According to current statistics, shopping cart abandonment is at 70%. With Relish AI’s AI-powered chatbot, you can configure exit-intent actions and recover abandonment by enticing the consumer with personalized incentives directly in the chat window without them leaving your site.