The evolution of human to machine interaction has come a long way from the days of tapes and punch cards. In spite of the tremendous breakthroughs in the field, one of the most basic functions has remained stagnant for the longest namely - human-like interactions with machines. But the advent of Artificial Intelligence(AI) and Machine Learning(ML) driven conversational AI is primed to bring a paradigm shift and would be a huge leap forward for businesses across different industries, especially customer experience-centric like Shopify and e-commerce. By leveraging their power brands can transform the customer journey into a more personalized experience.
Just like fixed-line telephone technology kickstarted the communications revolution in the 1800s. The rise of conversational AI can transform digital communication (phone, e-mail, SMS, web-chat and messaging apps) to stimulate real-time human conversations whilst delivering natural and engaging conversation touchpoints between businesses and their consumers. The embodiment of digital assistants - conversational AI is always-on, can pick up conversations where you left off, handle high-volume uses and provide relevant information instantly.
According to a report by Research and Markets, the global conversational AI market is expected to grow from US$ 4.8 Billion in 2020 to US$ 13.9 Billion by 2025.
What is wrong with the current digital marketing practices?
The current market trends when it comes to digital marketing are all about monitoring people. From pixels and cookies to track every search and user interaction online. From re-targeted ads that follow you around the web and social media. These practices are primarily based on our search history and website cookies. The intent-based search and spam emails contribute to the age-old problem of unidirectional communication in an attempt to capture user attention and engage them.
How can conversational AI help improve Customer Experience?
With the ever-changing purchase patterns and evolving behaviour of the customers, there is a need for the personalization of services and offerings. With conversational AI, customer experiences can be calibrated as per the preferences and interests of the user.
Improve customer engagement
With conversational AI and advanced machine learning algorithms to capture and incorporate customer data in the marketing mix, brands can create personalized marketing messaging that resonates well with their customers.
Real-time service and customer support
With ever-fluctuating customer preferences, the need for personalized customer support and expert advice is rapidly growing. With Conversational AI, brands can offer instant product and brand information, offer customer support around the clock and generate invaluable customer insights.
Conversational AI holds the power to revolutionize brand conversations with personalized and immersive experiences whilst boosting customer satisfaction and customer loyalty. The future of brand communication is two-way, interactive and persistent conversations.
Get a taste of how Conversational AI can revolutionize your business with Relish AI. Personalize your sales and support to create a 2-way communication to understand user intent better and optimize to drive more sales.
Relish AI is a powerful tool for brands that want to offer their customers the best customer experience possible. With features like conversational FAQs, automated sales campaigns and integrations with major live-chat and marketing tools our conversational AI-powered chatbot/shopping assistant can be your proactive customer engagement solution for driving revenue while building loyalty in no time!