• Relish AI Team

National Savings Day - How Chatbot & Automation can Save You Thousands Each Quarter!

October 12th is National Savings Day. A day to reflect on our spending habits and look for ways we can cut costs and save more money. This year, the focus had been on how chatbots and automation technology can help you save big on your marketing budget.


According to The Content Marketing Institute, the average company spends about 28% of its total budget on marketing. This number varies depending on company size and industry, but the truth is that marketing is often one of the most expensive line items in a business's budget. And yet, it's also one of the most essential ingredients for success. A great product or service is only useful if people know about it.


This is where chatbots and automation come in. By using these tools to automate some of your marketing tasks, you can free up time and money that can be better spent elsewhere. Not sure where to start? Here are three ideas to get you started.


1. Automate your social media postings


If you're still manually posting to your social media accounts, it's time to stop. There are a number of great tools out there that allow you to automate your posts, so you can set them and forget them. This means you can spend less time each day worrying about what to post and more time actually engaging with your followers. If you're not sure which tool is right for you, try out a few and see which one fits best with your workflow. (Full disclosure: we're partial to Buffer.)


2. Use a chatbot to qualify leads


If your sales team is spending a lot of time trying to qualify leads, a chatbot can help take some of the load off their shoulders. By asking key questions up front, a chatbot can help pre-qualify leads before they ever even talk to a human being. This means your sales team can focus their energy on closing deals rather than trying to weed out bad leads. And when deals do close, everyone wins!


3. Automate your email marketing


Email marketing is still one of the most effective ways to reach your customers and prospects—but only if it's done right. If your emails are feeling like they're coming from a robot, it's time to change up your strategy. But beware: there is such a thing as too much automation when it comes to email marketing. Be sure to personalize your messages as much as possible and always offer value if you want people to stick around long enough to read them.


It's National Savings Day today! Chatbots and automation are the future of marketing. Use them to save time, money on your budget without sacrificing quality or results! With Relish AI's sales & support software you can easily automate 80% simple tasks which will allow for more focus towards higher ticket items that really matter. Your bottom line will thank you for it!


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