7 Ways to Optimize your Shopify store for Black Friday / Cyber Monday
Updated: Mar 11, 2022
You've been preparing for months, maybe even years. You have a plan in place and you're ready to take on Black Friday / Cyber Monday and the upcoming holiday season head-on.
The holiday season encompassing Black Friday, Cyber Monday, Thanksgiving and Christmas for ecommerce sales is predicted to be around $206 Billion. With the mask mandate still enforceable, ecommerce seems like the safer option to grab the best deals for customers.
So, let's make sure your Shopify store is up-to-date so shoppers can find what they need easily when browsing your site!
This post will walk you through some simple steps that'll help get your store ready for Black Friday / Cyber Monday shopping. So read on to learn how to win over shoppers.
1. Start early – Customers start looking for deals in October
It's not too late yet! Don't wait until the last minute. The consumer survey found that more than half of people start shopping for good deals on Black Friday and Cyber Monday as early as October, so it is a great time to entice them with special offers or coupon codes now instead if you haven’t started already.
This is the time to entice them with special offers and coupon codes.
2. Check your site speed: Slow speeds could mean low or no sales
Shoppers expect immediate attention, so a low site speed could turn customers away. According to recent survey.
1 in 4 visitors abandons a website if it takes more than 4 seconds to load
46% users don’t revisit slow websites
1 second delay reduces customer satisfaction by 16%
Did you know that 46% of online shoppers abandon their carts because they run into issues with the checkout process? Shocking, right?! Make sure your site speed is good and optimize it further for this holiday season. Also make sure your checkout experience runs smoothly so customers have an enjoyable time shopping on your website—they are there because they want access to great deals while also being able to find what’s convenient near them!
Taking a day to improve your checkout process could pay off for you on Black Friday and Cyber Monday.
3. Give personalized attention to each shopper
Personalized attention is the underrated pleasure of shopping. But with online shopping, that part of the experience is slowly fading away. But numerous survey indicate that we expect personalized attention. But with hundreds of shoppers, providing personalized attention to each shopper is not easy. With Relish AI’s conversational AI-powered shopping assistant/chatbot you can provide personalized customer experience to each and every shopper at any given time.
4. Make sure you provide detailed products information
Shoppers today like to be informed about the products or services they buy. Providing detailed information on your company's offerings will make it easier for them and give a better customer experience, which is something you should strive towards! With Relish AI’s conversational FAQs (frequently asked questions), customers can get instant answers without having too much trouble navigating through pages full of jargon-filled generic descriptions that don't really answer any specific question at hand.
5. Provide clear return and shipping policies
According to a survey, approximately $102 billion of merchandise purchased online was returned in 2020. Hence, it is better to provide clear return and shipping policies to the shoppers during the purchase process. With Relish AI, users can request and get near instant results for the brand’s return and shopping policy. Thus, reducing the chance of any confusion that could lead to cancellation or returning of products.
6. Leverage support automation to help with simple support functions
Relish AI assists with back-end tasks by automating order tracking, cancellations and refunds. Allowing your support team to focus on creating a memorable customer experience for shoppers while reducing response time or handling escalations efficiently
Relish AI frees up your staff's time so they can handle more complex issues like those requiring higher levels of expertise without bogging down into administrative work such as cancelling orders incorrectly entered in databases which results not only delays but also negative feedback from customers if left unchecked.
7. Make shopping fun with assisted shopping and easy checkouts
With Relish AI’s conversational AI-powered chatbot shoppers can now get all of their product information, discover new items and return products with just the touch of a button. Get clear shipping and return policies as well as brand related info with personalized incentives loaded exit intent campaigns to reduce abandoned carts!