6 eCommerce Functions That Chatbots do Better Than Humans
Ecommerce is booming. In the US alone, total eCommerce sales are expected to grow from $453 billion in 2017 to more than $1 trillion by 2023. That's a lot of money changing hands, and businesses of all sizes are looking for ways to get a piece of the pie. One avenue that's growing in popularity is using chatbots to conduct transactions. Here are six things chatbots can do better than humans when it comes to eCommerce.
1. Reduce response time
Chatbots are an excellent way to reduce wait times for customers. When people call or message your business, they often have questions about their purchase. Or need help from a human agent regarding questions about the product/service or policy.
Chatbots are the perfect solution to reduce wait times for customers. Not only do they provide instant answers, but also a human-like interaction that is much more engaging than traditional automated systems!
2. Reduce costs
Well-programmed chatbots are powerful and require little maintenance. They can save your company money by taking care of customer service functions that would otherwise take up valuable time or resources from employees who could be doing more important work.
One-time investments like these always save more money than ongoing costs, as well as help, automate simple and repetitive tasks.
3. Handle multiple conversations at the same time
A human support agent at any given point in time can handle 2-3 conversations simultaneously. A chatbot can handle hundreds of conversations at the same time seamlessly. They can perform these activities without any human interaction and reduced response time.
This allows businesses to scale up faster without compromising the quality of their service at any given time.
4. Work 24/7
Chatbots provide 24*7 customer service to their customers. They can work without a break, around the clock, 365 days and during holidays as well. This helps businesses to be there for their customers without a significant human and capital investment.
The chatbot also handles simple and repetitive tasks to free up resources and prioritize issues when scaling up a business.
5. Engage and Personalize every customer experience
Customer engagement is one of the most important metrics when it comes to online businesses. Customers today have no dearth of options when it comes to shopping online. Chatbots engage users from the moment they land on the website and keep them engaged with instant information.
Chatbots can also personalize each customer interaction using user intent, preferences and purchase history. This tailored experience has proven to drive sales and improve customer satisfaction in recent years.
6. Understand User Intent
Chatbots use Natural Language Processing (NLP) to understand the user’s intent which means recognizing what they want in starting this conversation. This reduces ambiguity and helps them better resolve your issue, saving time for both parties involved!
Relish AI’s conversational AI-powered chatbots are designed especially for eCommerce businesses. Forget weeks of training and testing, our chatbots can be integrated, tested and trained in a matter of hours and can be customized as per your business requirements.
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