The E-commerce industry is growing at an exponential rate, with the support of revolutionary technological advances in AI and evolving user behaviour. Although players are finding themselves increasingly challenged on a global scale for customer retention due to fierce competition from other online retailers who use chatbots as well., this should not stop them from exploring all avenues possible that could help their business grow further!
Chatbots for E-commerce can upgrade your customer experience, so that you acquire and retain more customers, giving you an edge over your competitors. In this blog, we’ll have an in-depth look into what E-commerce chatbots are, their benefits, use-cases and how you can implement them in your business.
What are E-commerce chatbots?
The best way to make your customers feel special is with an e-commerce chatbot! These AI-powered virtual assistants assist people throughout their online shopping journey, just like a store associate would do. The perfect equivalent of having help in person all day long without ever needing to leave home or get off the phone
The potential of conversations to sell products and services has never been more apparent than it is now. Chat interfaces are the way because they add a personal touch to their shopping experience. The term "conversational commerce" was first coined by Chris Messina of Uber in 2015 when he wrote on Medium about how companies could compensate after losing personal touch because most customers now shop online instead of face-to-face interactions or phone calls.
Benefits of E-commerce chatbots
E-commerce chatbots can be a beneficial tool in assisting customers with their needs, as well as satisfying the desires of brands who want to provide high-quality experiences.
The chatbot can interact with the customers directly and personally so it feels like they're really taking time for each individual person shopping online By answering questions instantly - they keep the customer engaged, reduce friction to purchase and get valuable customer preference data to personalize their shopping experience further with every interaction.
1. 24×7 Availability
In a world where customers demand immediate service, it is no longer enough to offer them an answering machine or 24-hour email support. They expect engagement at all times of day and night - even during weekends! For many businesses, this means hiring more staff members who will work round the clock so they can handle any situation that comes up while also responding promptly to customer requests.
E-commerce chatbots are one of the most popular ways for businesses to improve customer service. They can handle multiple queries simultaneously, reducing response time and providing instant answers with 80% accuracy without any human intervention!
2. Personalization
More than 7 in 10 customers are more likely to buy from a brand that offers a personalized experience. E-Commerce chatbots use AI and machine learning to constantly learn and get better to serve customers. They do this through the gathering of data, which is analyzed in real-time so that they can offer better suggestions for products or services tailored specifically towards you!
3. Proactive support
E-commerce chatbots provide businesses with a powerful way to proactively engage and solve customer problems before they arise. This proactive approach ensures that companies forge stronger connections while staying ahead in an increasingly competitive landscape where even one step can make all the difference between success and failure.
By sending automated order updates to customers, you can reduce the number of inbound calls and emails received by your customer support team.
3. Cost optimization
Chatbots can free up support agents and cut costs by assigning repetitive tasks that form the most load of queries received in chat rooms. This would allow them to focus on more complicated work, while also not having to hire additional staff members to scale customer experience efforts!
4. Improved customer experience
Chatbots are a great way to make customers feel valued and help them on their journey. They can be used as an efficient means of communication, providing instant service with no human intervention needed!
Research shows that 90% of consumers use customer services as a factor when deciding whether or not they want to do business with companies; E-commerce chatbots provide the first touchpoint in this process by acting as likeable companions throughout each interaction
With the help of chatbots, customers are able to find exactly what they need without being lost in a sea of products. The bot understands their needs and preferences in real-time like an associate at your favourite store would do so that you don't have to spend time or effort on finding items yourself!
5. Cart Recovery
The key to recovering abandoned carts is re-engaging with your customers at the first sign of Exit intent. Chatbots can do just that by reminding them of items in their cart and encouraging completed purchases through tailored offers or discount codes.
E-commerce chatbot use cases
1. Real-time order updates
Chatbots are more than just a way to send updates or marketing messages, they offer two-way communication with your customers. Now, customers can ask them for order information and real-time tracking data without involving a human agent.
2. Up-selling and cross-selling
Chatbots for e-commerce are powered by sophisticated NLP engines that help them analyze customer sentiment and requirements. This enables the bot to identify upsell opportunities as well as high-value products, which it recommends based on what you want!
3. Lead generation
The bots take an approach that's more personal than other lead generation campaigns, they engage with customers using rich media and interactive surveys. The result is better response rates for your business!
4. Offers and promotions
Chatbots are a great way to reach customers with the latest product releases and offers, without being too invasive. In fact, they can help you keep your customer’s preferences in mind by pushing notifications about new update content or sales events that suit them best!
Relish AI has chatbots designed especially for eCommerce businesses that understand the value of quick response, personalization and smart support for growth. Fast-track your growth estimates and improve conversions without additional marketing spending.
Test drive our chatbot today. Avail your 14-day trial now!